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PPC Pay-per-click

PPC stands for pay-per-click, which is an online advertising model in which advertisers pay each time a user clicks on one of their ads. It's a way of buying visits to a website.

Advertisers choose specific keywords or phrases that are relevant to their target audience, and then create ads that will appear in search engine results or on other websites.

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How PPC works

Step 01


First of all, it's important to define your objectives, whether it's increasing sales or improving the company's digital presence. With this, it's also important to think about your target audience and the keywords that are frequently searched for.

Step 02

Creating ads

Ads should have a strong headline, a short and concise description and a CTA. Here at Criativatek we believe that different and simple will always have an impact. In addition, you will need to set a budget for the campaign and manage it so that you can get a return on your investment.

Step 03

Create the Campaign

It is more than essential to frequently monitor campaign results and make adjustments to improve. This can include adjusting keywords, ads, and budget as necessary for your campaign to be successful.

Step 04

Different components

Testing different titles, descriptions or other elements can help you discover what works best for your target audience. Tracking conversions is important for evaluating the success of the campaign and determining whether it is achieving its objectives.

We are a trustworthy agency

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When investing in PPC campaigns, it is essential to be sure that your money is being well spent and that you are getting the maximum possible return. That's why trust is such an important factor when choosing an agency to manage your PPC campaigns

At our agency, we understand the importance of transparency and open communication with our clients. We are dedicated to working side by side with them to understand their goals, needs and expectations, so that we can create personalized and effective PPC campaigns. With our experience and knowledge of the industry, we are ready to help you achieve your marketing goals

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Questions and Answers about PPC

PPC stands for pay-per-click, a digital advertising model where advertisers pay every time a user clicks on one of their ads.

The most common platforms for PPC advertising are Google Ads, Bing Ads and Facebook Ads

It's important to first determine your overall marketing budget, and then allocate a percentage of that budget to your PPC campaign. You should also research industry benchmarks and the competitive landscape to get an idea of what you should spend.

Some ways to optimize your PPC ads include targeting the right keywords, creating compelling ad copy, testing different ad formats, and regularly monitoring your campaigns to make the necessary adjustments.

You can measure the success of your PPC campaign by tracking key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on advertising spend (ROAS).


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